Sparks release a new video for The Existential Threat to coincide with the physical release of their latest album A Steady Drip, Drip, Drip.
Created by the animator Cyriak, known for his subversive and surreal work, the video premieres today.
Said Sparks brothers Ron and Russell Mael of the video: “The incredibly manic and overwhelming nature of the existential threats that are facing all of us nowadays and our reaction to those threats, expressed musically and lyrically in our song The Existential Threat, are brilliantly demonstrated in the frightening and beautiful video for the song by Cyriak.”
Speaking about the process Cyriak said “When I was asked to make a music video for Sparks I could hardly believe it. They sent me the whole of their new album to choose from, and there was this one song that immediately stood out – The Existential Threat. Not only did the music fit perfectly with my animation style, the subject of existential dread is something I have been fascinated by for as long as I can remember. It was like I could see the whole video inside my head as I listened to the song.”
The album A Steady Drip, Drip, Drip has been getting plenty of BBC Radio 6 airplay and it’s up there on my top albums for the year list. Written well before any hint of the current Corona crisis, the songs (and not just the timely final number Please Don’t Fuck Up my World) exude a sense of a need for a global rethink and rebalance. The brothers Mael may be irritated by modern life but they express these feelings with humour, wit and flair. Such as in the song iPhone which needs no further comment.
‘A Steady Drip, Drip, Drip’ was released digitally on May 15th and is now also released on CD, vinyl and cassette.